Utilized Google Docs to create spreadsheet for organizing monthly newsletter content for Mepps and Mister Twister - this enhanced communication between myself and the web design agency.Coordinated photo shoots for product imagery.Produced product videos by gathering and editing footage captures by Go-Pro and DSLR cameras.Created content for trade show displays, websites and social media to increase traffic and engage social network audiences.Content marketing: writing articles, press releases and communicating with outdoor writers.Made customized lures with company logos using Adobe Illustrator to edit and format vector files for pad printing.Used Google Analytics to understand web traffic & content performance.Produced 2 annual tackle catalogs for Mepps and Mister Twister.Created the desktop and mobile navigation structure for the redesign of Mepps and Mister Twister websites.Launched 2 Responsive Designed websites for Mepps and Mister Twister in the Spring of 2017 by collaborating with web design agency.Collaborated with internal sales and business owners/managers to promote Mepps and Mister Twister fishing brands This includes its two companies: Mepps®, The World's #1 Fishing Lure and Mister Twister® Maker of the original curly tail grub.
JOSHUA SCHWARTZ SOFTWARE
Learn new processes and software From January 2019 to May 2019 (5 months) Wausau, Wisconsin AreaCommunications Director Sheldons' Inc - Owner of Mepps® & Mister Twister® fishing brands As the Communications Director, I served as the communications coordinator, graphic designer, digital marketer, social media marketer, publicist, video editor and much more.I oversaw communications for Sheldons' across its many platforms: print, online, retail, social media and digital.Build product pages for company website through ecommerce content management system.From December 2018 to August 2019 (9 months) Antigo, WIDigital Marketing Specialist Rocket Industrial Learn new processes and software Wausau, Wisconsin AreaSnow Removal, Lawn Care & Landscaping Specialist Lawn & Snow Specialists Work with crew members to provide ongoing property maintenance such as snow removal and lawn care.Organize workflow and find ways to become more efficient.Take product photography using DSLR camera.Collaborate with colleagues & vendors to gather product information.
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